Types of Marketing Strategies to Reach at Right Prospective

marketing strategy
types of marketing strategy

It is essential to make good marketing strategy. It will help you out to reach at your target customers. There are be different types of marketing strategies to grow the business of your company. Here is the list for the types of marketing strategies-

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something. It is called relationship marketing. Many companies believes in building relationship with customers. They believe that only right customer can bring the sale.

Transactional Marketing Strategy

You can experience this marketing strategy in every retail store. In this type of strategy, retailers offers different type of coupons and other promotional offers to customers. It is done to increase the volume of the sale.

Word of Mouth Publicity

This marketing works if the product is really good. Word of mouth publicity refers when message is transferred to others by satisfied customer.

Marketing through electronic media

It is one of the most popular medium of marketing.Electronic media channel includes radio and tv advertisement. Radio advertisement are less expensive in comparison to TV ads. Every company cannot afford for tv advertisement. Although, it is very effective medium of advertising.

Marketing through print media

You can reach at your potential customer through print advertisement. It is also an effective medium of marketing. You can give advertisement in radio and magazine.

Digital marketing

There are various ways of marketing by using digital media. The modes of digital marketing are as follows-

Social Media

Social media is wonderful and cost effective way to grow your business. There are various tools of social media that can flourish your business. Social media also enhances the authenticity of business by actual customer reviews. You can grow your business by using social media.

Email Marketing

There are multiple benefits of email marketing for your business. It helps in maximizing ROI especially for small business. It is not a rocket science to create an email campaign. Well Designed Email Campaign can help in targeting your prospect customers and fulfill your marketing goals. Some marketers believe that email campaign works only for big players but it is false notion. Email campaign can work well for any kind of companies whether you are startup. Adopt problem solving approach to ensure the success of email campaign

Website Development

You can directly do the marketing through your website also. You can go for the website development

PR Marketing

You can hire any pr agency to do the marketing of your products. It is also wonderful method to reach at your target audience.

Also Check

List to Top 10 E-commerce in India

List of Top Digital Marketing Agencies in India




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