Sales Presentation is very important part to convert your prospective customers into generic B2B leads. When your customer invite you to give presentation, then he may except following things from you-
1- Answer all queries
2- Explain the entire product.
3- Benefits of product for the customer
4- Detailed description of all the things without wasting his time.
5- Competitor Analysis
6- Product USP etc.
Every prospect must expect the above mentioned things from the sales professional. Beside it, there are many other tips for presentation which are as follows-
Know the customer queries first
Your company has huge range of products. So you don’t need to explain all the products in a presentation. You may cater the customer by one or more products. So you should explain the products as per the customer requirements. That is why you should acquire the information about the customer queries.
Explain the Product
It is very important that how you are explaining the product. You should give the perfect idea about product within less words. It is also very important to show the benefits of products that are essential for your prospective customer.
Make it Interesting
Keep your presentation interesting. It is key of success to gain customers. You should not speak like machine.
Your presentation should be interactive. Otherwise it will be one sided communication. It should work as two sided communication. Always ready to answer the queries of prospects. For this, you should have enough information about the product. It is required to gain technical information as well about the product. Work with technical guy to know the customer queries.
Pictures and Images
Use of pictures and images is crucial to make presentation interesting. Otherwise your presentation will be monotonous. You can also insert videos with picture and images. Work on infographics to increase interaction rate of customers.
Gain in-depth product information so that you can always ready to answer customer queries.