Retail, Garment , Textile
Genesis Colors has redefined the concept of design.
Established in 1998, Genesis Colors Pvt. Ltd. is the holding company of well known Indian fashion brands – Satya Paul and Bwitch (premium lingerie). Satya Paul is known across the globe for its iconic prints and a vivid color palette that transformed the way the world viewed the traditional Indian Sari. The brand has successfully reinvented the Sari and moved onto include ready-to-wear and accessories that have a universal appeal. Genesis Colors also holds the marketing and distribution rights in India for several international luxury labels under its arm Genesis Luxury Fashion Pvt. Ltd.
We are the exclusive Indian distribution and marketing partners for the iconic British label Paul Smith, Italian hand-crafted leather bags and accessories by Bottega Veneta that exude a high glamour quotient, the stylish red carpet favorite Jimmy Choo, the most respected Italian fashion brand Armani, high quality Italian accessory maker Furla, the leading American travel and lifestyle accessories brand Tumi, luxurious personal care from Crabtree & Evelyn and the Iconic American designer label Michael Kors.
Brands are distributed out of 120 mono-brand boutiques, multi-brand stores and shop-in-shops across 20+ major Indian cities run by Genesis Group companies and their franchisees. Our resource pool for retail includes store developers, visual merchandisers, buyers, marketers, trainers and retail shop staff. This entails a sound retail system backed by customized marketing initiatives and an inherent grassroots understanding of the fashion industry in India that provides the right impetus to the growth of international brands in India and sets Genesis Group apart from other players.
Our capabilities extend from design, manufacturing, warehousing to distribution and retail. We have one of the country’s largest, most advanced and technology driven state-of-the-art design studio, which is fully digitally supported consisting of a large design team. We have well equipped in-house sampling and production units for printing, embroideries and dying and a company-owned warehouse of over 100,000 square feet space. In retail, with the first mover advantage, we have healthy relationships with all major real estate giants and access to the best locations in the country.